Creating new campaigns that help brands sell more stuff is what I love to do.
Big, mutli-channel ideas that last for years.
Famous work that people talk about.
My very first big campaign ‘Power is nothing without control’ for Pirelli won every award going and is still running 23 (ouch) years later.
‘The Samsung School of Rugby and Rio’, starring Jack Whitehall, helped Samsung out sell Apple.
‘Making London Simple’ for London Transport won a D&AD Pencil for its launch ad ‘Eros’. It was a hugely successful campaign and was still winning awards many years later.
‘Make the most of Now’, was the first global campaign for Vodafone and also started with a D&AD winning ad: ‘Mayfly’.
The latest work I’m really proud of is ‘Live the Action’ - a pan-European campaign for bwin, the betting brand. In ‘The Race’ and ‘Who Stole the Cup?’ we create ad campaigns viewers could actually bet on.
ECD/Founding Partner, BBH Sport. 2014 - Present
Chief Creative Officer, DDB Chicago. 2010 - 2013
ECD, CHI & Partners. 2005 - 2010.
Joint ECD, DDB London. 2002 - 2005
Writer DDB BMP, BBH, and Y&R. 1990 - 2002